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KMID : 0363420080220030063
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Journal of Korean Oriental Pediatrics
2008 Volume.22 No. 3 p.63 ~ p.73
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Analysis of Baby Moisturizers Marketing in Korea
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Kim Yoon-Young
Seo Young-Min
Kim Jang-Hyun
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Abstract
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Objectives: The purpose of this study is to analyze the baby moisturizers and give information about basis of herbal moisturizer.
Methods: We selected 243 goods by searching with keywords as "baby moisturizer" at 6 major web search engines, 12 web shopping malls in Korea. 10 items were evaluated under three evaluation criteria such as type of product, ingredient and function of goods.
Results: Study resulted that the most type of moisturizers were lotion type. 80% of the products contained medical agents. Ingredients of medical agents were herbal medicine, aroma oil, vitamin and extract. The moisturizer for atopic dermatitis contained ceramide about half. The ingredient of herbal medicine existed usually as excipients, not as active ingredient.
Conclusion: It is necessary to study and develop new products contained herbal medicine as active ingredient based on the oriental medical theory.
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KEYWORD
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moisturizer, xeroderma, atopic dermatitis
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